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Sensibility Engineering Research Exhibit Featured at MEXT in Tokyo

Public Relations Office        April 28, 2017

The Sensibility Engineering exhibit

The Sensibility Engineering exhibit

Professor Noriko Nagata, a faculty member in the Department of Human System Interaction at the School of Science and Technology, will have her research featured in a special exhibit organized by the Ministry of Education, Culture, Sports, Science and Technology (MEXT). The exhibit will run from April 28th (Friday) to June 23rd (Friday), and will be located at the second floor entrance of the new MEXT building in Tokyo.

A close-up of the exhibit

A close-up of the exhibit

As the needs of consumers have grown increasingly diverse in recent years, there is a demand in manufacturing fields for the creation of a new design sensibility; one that takes issues of quality and beauty into account, while also making sure to find out about the personalities and desires of users.

Professor Nagata is tackling research and development from the standpoint of sensibility engineering, with the aim of implementing product and service designs that treat the tastes of each individual consumer as important. Sensibility engineering is the field of study which takes a scientific look at the way humans form impressions and values, and capitalizes on that information in creative endeavors. It has a broad range of applications, from CG design and simulation modeling to making physiological and mental measurements. The exhibit begins with a basic explanation of the structure of human sensibility, and goes on to introduce applied research where sensibility engineering is put to use in actual product designs.

Date and time: April 28th, 2017 - June 23rd, 2017
Location: Tokyo MEXT Building, second floor entrance (directly connected to Toranomon Station on the Ginza Subway Line via exit 11)