KG NEWS  &  EVENTS

Advertisements in Takeda Castle Town Buses Designed by KGU Student Team

Public Relations Office        October 26, 2017

Students at the Takeda Castle Ruins

Students at the Takeda Castle Ruins

Advertisements created by students in the Seminar of Social Inquiry Practice (Asago Takeda Castle Town Activation Project) are being displayed on the Tenku buses, which operate on a loop route from Takeda Station to the Takeda Castle Ruins. During their fieldwork on October 14th, the students were able to actually see the buses running, which brought wide smiles to their faces. They are still continuing to play active roles in the design work.

Students looking over their designs

Students looking over their designs

The Seminar of Social Inquiry Practice (Asago Takeda Castle Town Activation Project), a class subject offered by the Hands-On Learning Center, asks students to do fieldwork in the Takeda Castle town in Asago City, famous for the Takeda Castle Ruins. The students conduct inquiries in collaboration with local industry groups, the tourism association, and area NPOs about how to promote regional industries and tourism-focused urban development, then offer plans for area revitalization.

Surveying tourists

Surveying tourists

Students in the advertising team designed promotional material for the Tenku buses. In the course of their inquiries, the team realized that many tourists who come to see the Takeda Castle Ruins do not visit the town, but travel on to Izushi to sample the town’s famous soba or to Kinosaki for hot springs and crab. Their survey found that information about the town’s shopping street, restaurants, and souvenir shops was not reaching tourists, and the students discovered that the tourists “didn’t know that the castle town even existed in the first place.”

Posters in the bus

Posters in the bus

Accordingly, the advertising team drafted dozens of promotional posters and submitted PR proposals to the Zentan Bus company, the Asago City Chamber of Commerce and other groups. Six of the posters were adopted for use in the area’s tourism guidebook and on buses. The team will conduct a future survey in the area to investigate if the posters have had any sort of ripple effect.